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Amplifying CX for TVS Motors
TVS Motors is undertaking a revamp of its website to amplify the ‘TVS Brand’ and deliver an ‘iconic customer experience’ to bolster its market share and growth in India and Global Markets.
Designed for Larger Screens.
Less Scrolling. Better Viewing.
Open on Desktop
Designed for Larger Screens.
Less Scrolling. Better Viewing.
Open on Desktop
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Overview.
Owning and riding a bike is more than just a hobby; it’s an emotional journey that connects deeply with the soul. For many, a bike represents an extension of their identity, embodying feelings of freedom, excitement, adventure, pride, and community.
To create a truly engaging digital experience for your riders, it’s essential to understand their mindset, lifestyle, context, and expectations.
Imagine if customers could enhance their TVS bike experience through a personalised virtual garage. This Virtual Garage would provide a unique space for each bike, allowing riders to park a Digital Twin of their motorcycle, store important documents and cherished memories, seek assistance, and discover events and races, among many other features.
Role and Impact.
As a passionate Bike owner and a Visual Designer, I find that approaching this solution feels incredibly personal to me. Imagine having a dedicated garage that is not only fully customisable but also serves as a comprehensive one-stop shop for everything related to biking.
This space could be designed to cater to all your biking needs, from storage and maintenance to showcasing your favourite rides. It would be a haven for bike enthusiasts, where creativity meets functionality, allowing you to truly express your love for motorcycling.
Cross-sell and Up-sell products & experiences
Enhanced customer satisfaction & loyalty
Increased touchpoints with TVS
Ideation.
Interface Design
Scene Picker Journey
Upon arriving at the TVS Website after completing their bike purchase, users are greeted by the Scene Picker page. This welcoming page congratulates them on their new bike and invites them to choose their favourite scene for their virtual garage.
The following screens illustrate how each scene will appear once the user has populated all sections of the garage.
Garage Exploration Journey
The following screens showcase the user’s journey through the virtual garage, highlighting key features and customisation options.
The Wardrobe tab allows users to browse and purchase a variety of TVS riding accessories that catch their interest.
In the Documents tab, users can conveniently store and access important documents such as their License, Registration Certificate, Pollution Certificate, Insurance, and other miscellaneous paperwork.
The Calendar tab highlights upcoming events, including races, services, rides, and TVS-sponsored activities, keeping users informed about what's happening.
The Rides and Routes feature utilises a map to detect the user's location and suggests personalised rides nearby, enhancing their riding experience.
The Badges tab displays the user's awards and achievements, as well as future goals they can strive to accomplish.
Lastly, the Memories tab is a collection of photos, stickers, and memorabilia that capture the user's experiences with their bike during rides and events.
AOG Community Garage
This section highlights the community feature of the TVS post-sales website. Here, users can view the garages of fellow riders from the Apache Owners Group Community. Additionally, they have the opportunity to explore a the community’s accessories, rides, and riding gear, as well as see their cherished memories.
